Roles and Responsibilities:
- Drive innovative marketing strategies and enhance brand visibility
- Conduct market research to identify market trends, customer preferences, and emerging opportunities, and use insights to drive marketing decisions.
- Develop and execute social media strategies across platforms like Facebook, Instagram, Twitter, and LinkedIn to engage with customers, build communities, and drive brand awareness.
- Plan and execute BTL marketing initiatives, including events, promotions, and direct marketing activities, to engage customers and generate leads.
- Collaborate with cross-functional teams, including sales, product development, and supply chain, to ensure alignment of marketing strategies with overall business objectives.