As the Marketing Manager, you will be responsible for developing and executing comprehensive marketing strategies to promote our brand and products within the tiles industry. You will play a crucial role in enhancing brand visibility, driving sales, and maintaining a competitive edge in the market.

Roles and Responsibilities:

• Branding: Develop and implement branding strategies to enhance brand awareness and equity in the market.
• ATL (above-the-line) Marketing: Oversee and coordinate ATL marketing activities such as advertising campaigns, television commercials, and print media to reach a wide audience.
• BTL (below-the-line) marketing: plan and execute BTL marketing initiatives, including events, promotions, and direct marketing activities, to engage customers and generate leads.
• Digital Marketing: Oversee digital marketing initiatives including website management, SEO, SEM, email marketing, and online advertising to enhance brand visibility and generate leads.
• Social Media Management: Develop and execute social media strategies across platforms like Facebook, Instagram, Twitter, and LinkedIn to engage with customers, build communities, and drive brand awareness.
• Competitor Analysis: Conduct regular analysis of competitors; activities, strategies, and market positioning to identify opportunities and threats.
• SWOT Analysis: Perform SWOT analysis to assess the company's strengths, weaknesses, opportunities, and threats and develop strategies accordingly.
• Product Positioning: Develop strategies to position our products effectively in the market, considering customer needs, preferences, and the competitive landscape.
• Market Research: Conduct market research to identify market trends, customer preferences, and emerging opportunities, and use insights to drive marketing decisions.
• Team Management: Lead and mentor the marketing team, providing guidance, support, and direction to achieve marketing objectives.
• Budget Management: Manage the marketing budget effectively, ensuring optimal allocation of resources across different marketing initiatives.
• Collaboration: Collaborate with cross-functional teams, including sales, product development, and supply chain, to ensure alignment of marketing strategies with overall business objectives.

Requirements: 

• Master's degree in Marketing, Business Administration, or a related field. MBA preferred.
• 7+ years of proven experience in marketing management, preferably in the tile industry or related sectors.
• Strong understanding of marketing principles, strategies, and techniques.
• Excellent analytical skills with the ability to interpret market data and trends.
• Strategic thinker with the ability to develop and implement effective marketing plans.
• Strong leadership and team management skills.
• Excellent communication and interpersonal skills.
• Ability to thrive in a fast-paced and dynamic environment.