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Tiles

  • Kathmandu
  • Views: 171
  • Deadline: 1st June 2024 ( 10 days left (s) )

Marketing Manager

Job Description

As the Marketing Manager, you will be responsible for developing and executing comprehensive marketing strategies to promote our brand and products within the tiles industry. You will play a crucial role in enhancing brand visibility, driving sales, and maintaining a competitive edge in the market.

Roles and Responsibilities:

  • Branding: Develop and implement branding strategies to enhance brand awareness and equity in the market.
  • ATL (above-the-line) Marketing: Oversee and coordinate ATL marketing activities such as advertising campaigns, television commercials, and print media to reach a wide audience.
  • BTL (below-the-line) marketing: plan and execute BTL marketing initiatives, including events, promotions, and direct marketing activities, to engage customers and generate leads.
  • Digital Marketing: Oversee digital marketing initiatives including website management, SEO, SEM, email marketing, and online advertising to enhance brand visibility and generate leads.
  • Social Media Management: Develop and execute social media strategies across platforms like Facebook, Instagram, Twitter, and LinkedIn to engage with customers, build communities, and drive brand awareness.
  • Competitor Analysis: Conduct regular analysis of competitors; activities, strategies, and market positioning to identify opportunities and threats.
  • SWOT Analysis: Perform SWOT analysis to assess the company's strengths, weaknesses, opportunities, and threats and develop strategies accordingly.
  • Product Positioning: Develop strategies to position our products effectively in the market, considering customer needs, preferences, and the competitive landscape.
  • Market Research: Conduct market research to identify market trends, customer preferences, and emerging opportunities, and use insights to drive marketing decisions.
  • Team Management: Lead and mentor the marketing team, providing guidance, support, and direction to achieve marketing objectives.
  • Budget Management: Manage the marketing budget effectively, ensuring optimal allocation of resources across different marketing initiatives.
  • Collaboration: Collaborate with cross-functional teams, including sales, product development, and supply chain, to ensure alignment of marketing strategies with overall business objectives.

Skills

  • Accuracy
  • Adaptability
  • Administration
  • Analytical
  • Brand Building
  • Brand Communication
  • Build Rapport
  • Collaboration
  • Communication
  • Computer Skills
  • Coordination
  • Leadership
  • Strategic thinker
  • Interpersonal
  • Team Management
  • Market Identification
  • Mobile Marketing
  • Strategic Marketing Planning
  • Affiliate Marketing
  • Integrated Marketing

Job Specification

Requirements: 

  • Master's degree in Marketing, Business Administration, or a related field. MBA preferred.
  • 7+ years of proven experience in marketing management, preferably in the tile industry or related sectors.
  • Strong understanding of marketing principles, strategies, and techniques.
  • Excellent analytical skills with the ability to interpret market data and trends.
  • Strategic thinker with the ability to develop and implement effective marketing plans.
  • Strong leadership and team management skills.
  • Excellent communication and interpersonal skills.
  • Ability to thrive in a fast-paced and dynamic environment.
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Job Overview

Offered Salary

Not Disclosed

Gender

Male / Female

Career Level

Industry

Construction / Engineering

Experience

More than or equal to 7 Year

Qualification

Masters

Number of vacancy

1

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