The Social Media Manager will be responsible for developing, implementing, and managing the organization's social media strategies to increase brand awareness, audience engagement, website traffic, and business growth. The ideal candidate should have strong knowledge of social media platforms, content strategy, digital marketing, analytics, and creative communication.

Key Responsibilities

1. Develop and implement effective social media strategies aligned with business objectives.

2. Manage daily social media activities across Facebook, Instagram, LinkedIn, TikTok, and YouTube.

3. Create, plan, and publish engaging social media content, including posts, reels, stories, and videos.

4. Develop monthly content calendars and ensure consistent posting schedules.

5. Monitor social media trends, audience behavior, and competitor activities.

6. Manage social media advertising campaigns, including Meta Ads and LinkedIn Ads.

7. Monitor campaign performance and optimize content and advertisements to improve engagement and reach.

8. Respond to comments, messages, and inquiries while maintaining positive audience relationships.

9. Collaborate with graphic designers, video editors, and marketing teams to produce creative content.

10. Analyze social media insights, prepare performance reports, and recommend improvements.

11. Develop strategies to increase followers, engagement, reach, and website traffic.

12. Maintain brand consistency across all social media platforms.