We are seeking a dynamic and experienced Head of Marketing & Brand to lead our brewery’s brand vision, market positioning, and growth strategy. This leadership role will focus on building a powerful and distinct beer brand in Nepal’s competitive market, covering both mass and premium segments.

Key Responsibilities:

• Define and lead the overall brand strategy, positioning, and communication.
• Develop and implement go-to-market strategies for new and existing products.
• Drive volume growth, market share, and brand equity across all products.
• Manage the product portfolio, including lager, strong, premium, and craft variants.
• Oversee packaging, label design, and brand identity to ensure consistent messaging.
• Plan and execute ATL, BTL, and digital marketing campaigns.
• Build and manage trade marketing and distribution support programs.
• Collaborate closely with sales, production, and leadership teams to align strategies.
• Manage marketing agencies, budgets, and ROI.
• Lead consumer insights, research, and the innovation pipeline for new products.

Education & Experience:

• Prior experience in a brewery, beer, or alcoholic beverage company is mandatory.
• 3–5+ years of experience in marketing and brand leadership roles.
• Proven track record of building and scaling successful brands.

Skills & Competencies:

• Strong understanding of the Nepali beer market, including pricing and distribution dynamics.
• Experience launching new products and managing diverse portfolios.
• Excellent leadership and team management abilities.
• Strong creative instincts with commercial acumen.
• Deep understanding of on-trade and off-trade channels.
• Ability to create a distinct Nepali brand identity across mass and premium segments.
• Hands-on, execution-oriented approach.

Personal Attributes:

• Strategic thinker with a results-driven mindset.
• Collaborative, adaptable, and proactive in problem-solving.
• Strong communicator with a passion for building consumer-centric brands.