Roles and Responsibilities:
- Assist in developing and implementing comprehensive brand strategies aligned with business objectives.
- Conduct market research and analysis to identify consumer insights, market trends, and competitive landscapes to inform brand strategies.
- Help maintain brand identity standards by ensuring consistency in messaging, visuals, and brand guidelines across all communication channels.
- Collaborate with the marketing and creative teams to develop engaging content that resonates with the target audience while staying true to the brand's values and identity.
- Assist in planning and executing integrated marketing campaigns across various platforms, including digital, social media, print, and events.
- Monitor and analyze brand performance metrics, including brand awareness, sentiment, and engagement, and provide insights and recommendations for improvement.