Roles and Responsibilities:
- Gather marketing data from various sources, including internal databases, external vendors, market research studies, and digital analytics platforms.
- Maintain and update the marketing database, ensuring data accuracy, completeness, and integrity.
- Analyze marketing data to identify trends, patterns, and correlations. Conduct statistical analysis and data modeling to uncover actionable insights.
- Generate regular and ad-hoc reports to track key performance indicators (KPIs), marketing campaign effectiveness, customer segmentation, and market trends.
- Provide training and support to marketing teams on how to use the marketing information system effectively and interpret marketing data.