Drive brand positioning and market penetration through strategic Above-the-Line (ATL) and Below-the-Line (BTL) campaigns.
Oversee media planning, advertising, and digital activations while executing on-ground promotions, retail branding, and consumer engagement initiatives.
Collaborate with sales teams, analyze market trends, and optimize marketing spends to enhance brand visibility and drive sales growth.
Skills
Leadership
strategic planning
market analysis
brand development
digital marketing
communication skills
team management
decision-making
budget management
customer segmentation
creativity
adaptability
business development.
Job Specification
Bachelor's degree in Business Administration, or related field (Master’s preferred).