The Distribution Sales Representative (DSR) for General Trade is responsible for maximizing sales and profitability of the Fast-Moving Consumer Goods (FMCG) products by managing and expanding the customer base within an assigned territory. The DSR will work closely with the Sales Manager to execute the sales plan and achieve the company's revenue targets. This is a field-based role that requires a self-starter with strong interpersonal and communication skills.

Key Responsibilities:

• Actively seek out new customers and develop relationships with existing ones to achieve sales targets
• Conduct regular store visits to ensure product availability, visibility, and freshness
• Monitor sales performance and identify opportunities to increase sales and market share
• Gather market intelligence and report on competitor activity, pricing, and promotional activity
• Collaborate with the Sales Manager to develop and execute promotional plans and pricing strategies
• Maintain accurate records of sales activity, customer interactions, and expenses
• Ensure compliance with company policies, procedures, and standards of performance

• 2-3 years of experience in FMCG sales or distribution
• Strong communication and interpersonal skills
• Ability to work independently and as part of a team
• Proven track record of achieving sales targets
• Ability to analyze data and make informed decisions
• Valid driver's license and access to a vehicle