Formulating the brand, devising brand management strategies, promoting brand by organizing various activities/event, achieving sales results with brand equity linkages and overall strategic assistance to sales/marketing function.
Lead creative development to motivate the target audience to “take action”.
Establish performance specifications, cost and price parameters, market applications and sales estimates.
Monitor market trends, research consumer markets and competitors’ activities.
Align the company around the brand’s direction, choices and tactics.
MBA with prior experience of 3-5 years as brand manager for FMCG/Construction Material related entity.
Excellent understanding of the full marketing mix
Strong analytical skills partnered with a creative mind