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Liquor/Beverage Industry

  • Kathmandu
  • Views: 203
  • Deadline: 1st February 2022 ( 5 days left (s) )

Brand Manager

Job Description

  • Is the brand champion and expert while ensuring brand integrity in all respects.
  • Plans, implements, and executes successful consumer and trade marketing programs (including brand strategic planning, market positioning, pricing, promotion, advertising).
  • Contributes to annual brand planning process.
  • Sets brand planning calendar, coordinates cross-functional activities and planning processes, manages timelines, and ensures timely completion of all deliverables.
  • Leads the development of strategies and objectives for building and executing year-round brand engagement through partnerships, social media, fan conventions, and other marketing vehicles.
  • Utilizes category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives.
  • Collaborates with sales and trade marketing team for specific strategies for consumers.
  • Represents the company and provides support as needed at various trade shows and conventions.
  • Plans and executes events and promotions within fan communities.
  • Provides reporting to allow proper measurement of marketing activities and strategic recommendations based on analysis of ongoing trade and consumer promotion programs.
  • Performs other duties as necessary to support the objectives of division and company.
  • Develop and execute branding campaigns aimed at communicating our brand message 
  • Communicate our brand personality internally and align company around foundational ideas
  • Media planning and execution
  • Analyze brand positioning and consumer insights
  • Shape and communicate our vision and mission
  • Translate brand elements into plans and go-to-market strategies
  • Manage a team of marketing people working on brand initiatives
  • Lead creative development to motivate the target audience to “take action”
  • Establish performance specifications, cost and price parameters, market applications and sales estimates
  • Measure and report performance of all marketing campaigns, and assess ROI and KPIs
  • Monitor market trends, research consumer markets and competitors’ activities
  • Align the company around the brand’s direction, choices and tactics

Skills

  • Communication

Job Specification

Education and Experience Requirements:

  • Bachelor’s degree in marketing or related field
  • 7 years of experience in Brand and Marketing
  • location: Kathmandu

Skills: 

  • Key initiative planning and execution
  • Consumer communication strategy, planning and execution
  • Business and talent management
  • Strategic Thinking
  • Written and Oral Presentations Skills
  • Cross-functional project leadership
  • Business analysis
  • Consumer insights
  • Financial acumen
  • Creative development
  • Project management experience, with a solid understanding of project management principles and techniques
  • Strategic thinker able to identify long-term opportunities and trends
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Job Overview

Offered Salary

Not Disclosed

Gender

Male / Female

Career Level

Industry

Beverages / Liquor

Experience

More than or equal to 7 Year

Qualification

Bachelors

Number of vacancy

1